Please be sure to read and understand the following online privacy policy.  By using this site, you are considered to have agreed to this policy. This policy will inform you about how we protect your personal information, and about your choices concerning our use of your personal information. It’s very important that you read this policy carefully. From time to time, we may need to change this policy in order to address new issues and reflect changes on our site. Such changes will be posted here, so please refer back to this policy regularly.

Personal Identification Information 
Personal identification information will be collected from you only if you voluntarily give it to us. Except as specified in this site, we will not intentionally disclose any personal identification information about you as an individual user (such as, your full name, street address, telephone number, credit card number or e-mail address) to any third party without your consent or permission. Lakeffects (the "Company") may share your information with other affiliated companies. Your information may be shared with agents or contractors of the Company in connection with services that these individuals or entities perform for the Company. 

Personal identification information may be requested from you in connection with your use of, or participation in, surveys, registrations, requests for suggestions, and in connection with other activities, services or resources we make available to you, and that information must voluntarily be given to us. If you identify yourself to us by sending us an e-mail with questions or comments, we may use your personal information to respond to your questions or comments. 

Personal identification information may also be used for internal or external marketing and promotional purposes. For example, e-mails may be sent to you to introduce or inform you of a product or service that we think you might have interest in.  If you wish to "opt-out" of receiving information from us, you may inform us at any time, after you have provided personal identification information.  In order to do so, please follow the procedures described below.  However, under certain circumstances, if you "opt-out," you may not be eligible for certain benefits for which a name, e-mail address, telephone number or other personal identification information is needed. 

Please also note, we will release specific information about you to comply with any valid legal process such as a search warrant, subpoena, statute or court order.  Specific information will also be released in special cases, such as if there is an attempted breach of the security of the Company’s websites, or a physical threat to you or others. 

Non-Personal Information
Non-personal information may be collected through the use of either "cookie" technology, IP address tracking or both. Non-personal information is information that does not identify you personally, such as: the browser you use, the type of computer, the operating systems, the Internet service providers and other similar information. Cookies, which are small pieces of information stored on your hard drive, not on the Company’s site, allow for the personalization of your experience at the Company’s site by gathering information about the areas you visit on our site and about the links you may select from within our site to other areas of the World Wide Web or elsewhere online. Storing of your password is also made available through the use of Cookies (should a password be necessary), eliminating the need to re-enter it. 

Such information may be used in the aggregate to understand how our users as a group use our site. This helps to define which areas of our site are popular for our users, and which areas may need improvement so that we may constantly improve our site. 

This aggregate statistical information may potentially be shared with our partners, suppliers and other third parties.  Most browsers are set to accept cookies, and you have the ability to set your browser to refuse cookies, or to inform you when cookies are being sent.  By doing so, some parts of the Company’s site may not work properly. 

Links To Other Sites and Liability
Advertising or other content may be found on our site by users, which provides links to the sites and services of third parties. We do not control the content or links that appear on these sites and we are not responsible for the information or links you may find. Some sites and services may or may not have their own privacy policies, and it is encouraged that you review the privacy policies of any third party site or service before providing them with your personal information. The potential existence of the links on our site is in no way to be implied as our endorsement of that site or its products or services.  It is only provided as a convenience. 

Even though we will use all reasonable efforts to safeguard the confidentiality of your personal identification information, please make note that transmissions made by means of the Internet cannot be made absolutely secure. The Company will have no liability for disclosure of information due to errors in transmission or unauthorized acts of third parties. 

Security Policy 
The Company will make reasonable efforts to keep secure the data you provide us and will take reasonable precautions in an effort to protect your personal identification information from loss, misuse or alteration.

Opt-Out Process 
Should you wish to stop receiving information from us, you have the choice to opt-out by sending an e-mail stating this to the Company at the address provided in the Company’s site. Reasonable efforts will then be used to remove your personal identification information from our files, unless we are entitled to retain it pursuant to an agreement that you have entered into with the Company.

Your Acceptance of These Terms 
By using this site, you accepted this privacy policy. If you do not agree to this policy, please do not use the Company’s site. Your continued use of the site following the posting of changes to these terms will mean that you accept those changes.